We’d Follow These People Anywhere

Felix Serrano

Chief Executive Officer

Felix is an accomplished executive in the business process outsourcing and customer experience industry. He has over 20 years of experience in global operations, solutions engineering, partner management and shared services with Granada, Sitel, Vertex Business Services, Alpine Access, and TeleTech. He is also one of the industry’s recognized experts in the home-based customer support delivery model.

Prior to joining Granada Corp., Mr. Serrano was the Chief Operating Officer for Sitel Work@Home Solutions. Sitel is a $1.5B global customer support provider. In this role, he co-designed, implemented, operated & led the global expansion of what is largely regarded as one of the fastest growing Work@Home solutions in the industry. As a member of Sitel’s Extended Executive Leadership Team he also held key responsibilities for strategic, global transformational initiatives. He also served as Senior Vice President, Account Management at Vertex Business Services as well as various senior leadership roles at Alpine Access (now Sykes) & TeleTech Holdings.

Mr. Serrano holds a Master’s Degree in Global Business Management from the University of Denver (DU), Daniels College of Business.

AJ Flores

CTO/CISO

AJ Flores is Granada’s chief technology officer and chief information security officer. Earning a CHFI certification, he is one of the industry’s foremost leaders in information security, network engineering and data and voice connectivity. AJ is an expert at data security infrastructure, having led and executed the PCI certification for three companies. Prior to working with Granada, AJ was a technology executive at Fusion Contact Centers where he was responsible for information systems, PCI compliance, systems integration, business continuity planning and voice/data telecommunications. Before Fusion, he built the ASP.NET applications and data analytics tools for blue chip clients such as Mitsubishi and Ricoh. Earlier in his career, he worked at Microsoft, where AJ was a key member of the MSN Hotmail team and was the project lead for developing the ASP.NET MS SQL server framework.

Jason Kelly

Jason Kelly is the CEO of Rincon Technology, a company he co-founded in 2003 that provides hardware and services to the largest telecommunication carriers in the world. Under his leadership, Rincon has continued to innovate and evolve the way carriers treat their network assets. Since 2012, Mr. Kelly has served as the Managing Member in charge of Investments for Channel Island Capital, investing in real estate, mezzanine investments in middle market companies and some hedge trades in public markets. He also serves on the Board of Granada Corporation, a leading customer support organization.
In addition to his professional life, Mr. Kelly is actively involved with the venture philanthropy and membership arm of Gen Next, a network of business, political and nonprofit leaders, united to tackle the biggest generational challenges of our times. He is currently serving as the Chairman for the San Diego Chapter of Gen Next and is also on the National Board serving on the Capital Committee. Jason is also a Trustee for Pacific Ridge School an innovative independent school that fosters academic excellence, ethical responsibility and global engagement, with a focus on preparing students for a purposeful life.
Mr. Kelly holds a B.A. in Economics from University of California, Santa Barbara and an M.B.A. with emphasis on Strategy from the University of Southern California.

Moctesuma Esparza

Community Partnerships

Moctesuma Esparza, an award-winning filmmaker, producer, entertainment executive, entrepreneur and activist, is revered for his contributions to the movie industry and commitment to Latinos everywhere. Esparza established Maya Cinemas, a growing chain of modern movie theatre complexes, and Maya Entertainment, the only Latino owned Entertainment Company targeting U.S. Latinos today. Some of his production credits include: Selena, The Milagro Beanfield War, The Disappearance of Garcia Lorca, and most recently Walkout for HBO. Esparza founded the Los Angeles Academy of Arts and Enterprise Charter School, is Co-Founder of NALIP, Co-Founder of the Smithsonian Latino Center, and founding Member of the Cesar Chavez Foundation. Moctesuma was appointed by Los Angeles Mayor Antonio Villaraigosa Commissioner to the Los Angeles Homeless Services Authority and, most recently, was appointed by U.S. Senate Majority Leader Harry Reid to the planning commission of the National Museum of the American Latino.

Jorge Castro

In Memoriam

Mr. Castro was Granada’s longest-serving Advisor and a true friend. He passed away in 2015. Jorge was a gem to all who knew him. It is rare in life to encounter an individual who is so accomplished and influential, yet so consistent and completely unpretentious at the same time. Jorge served as Chief Executive Officer of Lombardia Capital Partners, a firm that manages $2 billion of equity investments on behalf of pension funds, endowments, foundations, and high net worth individuals. In 2008 Hispanic Business magazine named Mr. Castro among the 100 most influential Latinos in the US. Mr. Castro served as Vice Chairman and was a founding board member for the New America Alliance, a non-profit organization bringing together the nation’s most prominent Latino business leaders to better the Hispanic American community. Mr. Castro was also active in civic affairs, having served as a director of the Metropolitan Water District of Southern California, a water utility serving 16 million residents in six Southern California counties. He was a magna cum laude graduate of Princeton University and studied for his Ph.D. in government at Harvard University. Jorge was born and raised in Huntington Park, California and is survived by his wife Nancy and their son Dominic Diego in Pasadena, CA.